About Me

Business shouldn’t feel like a battle between purpose and profitability.

Hi, I’m Lisa Barry—Mission-Led Business Coach, Content Strategist, and firm believer that your business should feel good on the inside and work on the outside.

I work with solo business owners—coaches, therapists, consultants, creatives—who care deeply about their clients and want to make a real difference in the world.

Photograph by myself

You’re not here to chase trends or shout louder. You’re here to build something meaningful. Something sustainable. Something that aligns with who you are.

But let’s be honest — That’s not always easy.

Most of the people I work with didn’t start their business to become marketers, copywriters, or tech experts. They started because they had something powerful to offer… and somewhere along the way, it got messy.

  • The message isn’t quite landing.
  • The marketing feels forced.
  • The content pile is full of half-finished drafts and overthinking.
  • And the dream of doing work you love your way?
  • That’s taken a backseat to just keeping the business running.

That’s where I come in.

What I do

I help solo business owners get clear on what they’re really here to say—and build businesses that support their mission, energy, and life.

Whether we’re rebuilding your business from the ground up, planning your content with intention, or just getting you out of your own head and into momentum—I’m here to walk alongside you, not just advise from the sidelines.

No pressure to perform.

No one-size-fits-all solutions.

Just space to get honest, get clear, and get moving again.

How I work

Everything I offer is rooted in mission-led thinking—where your purpose, your values, and your well-being are at the centre of your strategy.

I’m not here to promise six figures in six weeks.

But I am here to help you get more clients, more confidence, and more clarity—without burning out or betraying yourself.

I bring a mix of:

  • Deep listening
  • Strategic thinking
  • Powerful messaging and copy expertise
  • Practical action plans tailored to your real life

And a healthy dose of humour, flexibility, and compassion—because life and business are messy, and we’re doing the best we can.

Who I am

I live in Carmarthen, West Wales, with my husband and kids (including our homeschooled youngest) and two dogs who regularly make appearances in my Instagram stories.

I’ve run my own business for over a decade, taught in classrooms, spoken on stages, and written thousands of pieces of content for incredible, mission-led humans.

I love good coffee, wild walks, scruffy notebooks, and deep chats.

I believe in kindness, clarity, and saying what you really mean.

Want to work together?

If you’re ready to build a business that feels like yours again—clear, connected, and sustainable—I’d love to help.

Mission Led Business logo